Lay's is known for is crazy potato chip flavors and now they're releasing a Flamin' Hot Dill Pickle flavor next month.
The new potato chip is a product of Lay's new "Turn Up the Flavor" program, which is rolling out three brand-new flavors inspired by the most popular genres of music: pop, hip-hop, and rock.
Lay's says the Flamin' Hot Dill Pickle chips were designed to mimic the "distinct beats and spicy lyrics" of hip-hop, while the two other newbies, Wavy Electric Lime Sea Salt and Kettle Cooked Classic Beer Cheese, were inspired by pop and rock.
Each flavor will be available in stores nationwide starting March 4th for a limited time.